Scottish smoked salmon takes centre stage in Dubai asSeafood Scotland sponsors the BBC Good Food Magazine Awards
Trade marketing body Seafood Scotland is sponsoring the BBC Good Food Magazine Awards in Dubai for the first time.
Guests will be treated to prime smoked Scottish salmon from Loch Fyne – supplying a taste of what Scotland’s seafood industry has to offer in terms of quality. Loch Fyne’s award-winning salmon is well-known for its depth of flavour, perfectly setting the scene for an evening celebrating cuisine from around the world.
Now in its 12th year, the awards recognise the best in food and drink from across the region.
The event marks Seafood Scotland’s return to the Middle East, following the relaxation of pandemic restrictions and will kickstart a number of activities to spread the word about the superb qualities of Scottish seafood.
Natalie Bell, Head of Trade Marketing at Seafood Scotland, said: “Scotland is unique when it comes to the quality of our seafood and the sheer number of species we have in our waters. The BBC Good Food Awards is a prestigious event for the food service sector in the Middle East, so this is an ideal opportunity for us to share some of the very best of our produce. Best of luck to all the finalists.”
Representatives from Seafood Scotland are attending Gulfood, which begins on February 13, and the Showcasing Scotland event – taking place at the Expo 2022 site on February 15. They will be joined by a number of Scottish seafood businesses and product representatives such as Mowi, Loch Fyne, Loch Fyne Seafarms and Scottish Salmon Company.
Natalie Bell added: “The visit will be a chance for seafood buyers in the region to hear about what the Scottish seafood companies can offer. Existing relationships will be re-established and new ones formed and we hope to support many Scottish companies to find new trading partners.”
Donna Fordyce, Chief Executive of Seafood Scotland, said: “We are eager to return and meet with the global market. This is just the start of some exciting activity we have coming up in the region. It’s important for us to share all that the Scottish seafood sector has to offer, which is some of the best around the world.”
Source: Press Release