blue ecolabel sustainable fishing uk

Blue ecolabel is key driver for sustainable fishing in the UK over last 20 years reveals MSC UK and Ireland State of the Water Report 2023

Blue ecolabel is key driver of sustainability in UK fishing over last 20 years – report reveals

  • Almost 150 changes to fishing practices since 2001 – driven by Marine Stewardship Council’s ecolabel – the world leader for sustainable seafood
  • MSC urge UK government to seize once in a generation moment to ensure sustainability is embedded across all aspects of fisheries management

Consumer demand has been a key driver of sustainability in the UK fishing industry over the last 20 years, a major report reveals today

The State of the Water Report for UK and Ireland is the first of its kind from the Marine Stewardship Council (MSC). The MSC sets a global standard for sustainability against which fisheries are certified and its blue ecolabel is the world leader for sustainable seafood.

The report is being released as part of Sustainable Seafood September, a campaign to encourage seafood lovers to choose seafood from sustainable sources for this month and beyond.

Some 146 improvements have been made since 2001 to make the UK’s fishing practices far more sustainable, the State of the Water report reveals. Continuous improvement ensures that sustainable fisheries have healthier fish stocks and minimise their impact on the marine environment.

There are currently 19 MSC certified fisheries, comprising 579 vessels and representing 20% (1) of the UK and Ireland’s national seafood landings. Mussels, crab, haddock, coley, sardines and hake are among the certified species caught landed in UK and Irish waters.

Consumer demand for sustainable seafood products with the blue MSC ecolabel has helped drive these positive changes. The demand has incentivised retailers to put certification at the heart of their sustainable sourcing policies, which in turn has led to more fisheries making the improvements needed to reach the high bar to be certified. Some 77% of UK seafood consumers want sustainability claims from supermarkets and brands to be independently labelled. (2)

However, the MSC believes that with the UK government consulting on the future of UK fishing post-Brexit, there is a once in a generation moment to ensure sustainability is embedded into all aspects of fisheries management.

Policy makers are increasingly recognising the need to scale up the production of sustainable food from oceans, rivers and lakes, known as Blue Foods, as one of the most effective ways to feed a growing global population while reducing the environmental impacts of food production. MSC UK & Ireland fisheries have a vital role to play in this Blue Foods Revolution.

blue ecolabel sustainable fishing uk

Scottish Garlic Mussels

George Clark, MSC UK & Ireland Programme Director, said: “In order to continue to deliver positive environmental outcomes in our seas while keeping healthy and nutritious fish and seafood on our plates, it’s imperative that UK government and policy makers deliver on the aspiration for our fisheries to become truly world leading in terms of sustainable management.

“With climate change warming our seas and so disturbing the movement and distribution of our fish stocks, it is now more important than ever that UK fisheries become resilient to these ever-increasing pressures, through being managed sustainably. The MSC certified fisheries featured in this first ever UK and Ireland State of the Water Report show how meeting a high bar of sustainability is achievable and creates real, lasting, positive impacts for our marine environment as a result.”

The first UK fishery to be certified was Thames Blackwater herring in 2000, followed by Burry Inlet cockles in 2001 which has retained its certificate to this day.

Yearly audits of certified fisheries ensure that required improvements are continuously made, using the most up to the date research, science and technology available in the world of sustainable fishing.

MSC certified fisheries often go beyond required legislation. One example is by introducing voluntary closed areas in order to protect various species. The Scottish Fisheries Sustainable Accreditation Group implemented a voluntary closure to protect all known records of Funiculina, a tall, narrow, sea pen, in the North Sea between Scotland and Norway.

blue ecolabel sustainable fishing uk

A scallop boat coming home to Whalsay Island harbour, Shetland Islands

Shetland’s scallop fishermen avoid specified closed areas in order to protect endangered horse mussels – whose beds are known to provide an important foundation for other marine life – and maerl – a type of coral and another important habitat, particularly for crabs, urchins and worms.

John Robertson, Inshore Co-ordinator, at Shetland Shellfish Management Organisation (SSMO), said:  “It’s good to see the hard work of Shetland fishermen commended in this report. It’s not easy to meet the standards needed for MSC approval but the effort pays off for our fishermen through stronger prices and a stable market. When stocks are managed to be sustainable it means plenty crab and scallops out there for our fleet to catch.”

Thomas Russell, Poole Harbour Clam & Cockle fishery

Thomas Russell, clam fisherman at the Poole Harbour clam and cockle fishery, in Dorset, said: “We understand the need for sustainable fishing. There has to be a future for those who come after you. . You can’t plunder nature. It’s been proven so many times that if you let the stock breed, the stock will replenish itself.”

Other stand-out improvements made to UK fisheries include:

Ø  The introduction of a Dolphin Deterrent Device on board all vessels at the MSC certified hake fishery in Cornwall. The sound waves from this acoustic pinger are successfully deterring dolphins and other cetaceans from the fleet’s fishing nets.

Ø  Cornish sardines experienced stock related issues and decline in the 1990s. Through addressing the problem of overfishing, rebuilding fish stocks and implementing effective
management measures, the fishery is now thriving and is an excellent example of the miraculous turnaround that can be achieved through managing fish stocks sustainably.

Ø  Fishermen in the North Sea and off the west coast of Scotland fishing for coley now have digital cameras on deck to monitor whether they also catch any common skate.  If they do, this critically endangered species is returned live back to sea.

Ø  In addition, clam and cockle fishermen in Poole Harbour in Dorset were given training and educational materials to help them to identify protected species, as part of a project that received funding from the MSC’s Ocean Stewardship Fund, a global fund providing grants to support fisheries on the sustainability journey, and to invest in new scientific research.

Click on Image to download report

Fisheries Management Plans

As a result of leaving the European Union, the opportunity to re-imagine how fisheries around the UK are managed is underway, with consultations currently live on six Fishery Management Plans (FMP) that will determine the future sustainability of fisheries for these species.

As outlined in the UK Government’s Joint Fisheries Statement, the ambition is set to ‘act as global leaders in sustainable fisheries management’. The UK Government’s 25-year environment plan also recognises the need to understand that full value of the marine environment, and the need to not only look at stocks but protecting the marine environment as a whole, and the vital habitats that fish stocks and other marine life depend upon.


The FMP consultation closes on 01 October 2023.


The 20% figure would be higher – around 58% of national landings if it wasn’t for Northeast Atlantic mackerel, which lost its MSC certificate in 2019 due to a lack of agreement on managing this stock sustainably between the UK, EU and other parties and North Sea cod, which also lost its certificate in 2019, after the stock fell below the safe biological level.

Data from a survey of 1260 people in the UK from independent consultancy GlobeScan conducted for the MSC.

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