Jon Erik Reinhardsen Appointed New Chairman of Smart Ocean

Smart Ocean appoints Jon Erik Reinhardsen (right) as chairman, leveraging his industrial expertise to drive growth and innovation

Smart Ocean has appointed Jon Erik Reinhardsen as its new chairman. The experienced industry leader joins at an exciting time for the Norwegian technology company. 

Reinhardsen, who is chairman of Equinor, brings extensive industrial expertise with him. In addition to his broad competence, he is well-acquainted with Smart Ocean’s technology through his role as a part-time senior advisor at BearingPoint Capital. BearingPoint Capital provides Smart Ocean with strategic and financial advisory services. 

“I am very pleased to have the opportunity to contribute to the development of Smart Ocean going forward. This is an exciting time for the company, and I look forward to being part of the growth of an impressive company in an industry with great potential,” said Reinhardsen.

Tore Halvorsen, founder and CEO of Smart Ocean, believes Reinhardsen’s background and experience will be vital for the company’s continued development and growth.

“Jon Erik Reinhardsen has solid experience in the industry, and his expertise will be crucial as we continue to grow. We have been eager to strengthen our organization, and we are truly achieving that with Reinhardsen,” said Halvorsen.

Smart Ocean is building an ocean data platform through its proprietary software solution and smart buoys with real-time communication for marine industries. These include coastal and ocean buoys for fisheries, sensor buoys for aquaculture, and buoys for ocean monitoring. The company is currently scaling up, internationalizing, and focusing on collecting and commercializing critical ocean data that holds significant value for both society and commercial markets.

Recently, the company has been preparing for increased demand following the implementation of new regulations for marking fishing equipment. The new regulations, effective from the beginning of the year, prohibit the use of AIS tracking technology for this purpose. AIS, an anti-collision system, can interfere with ship traffic when used on fishing gear. For many fishers, this has necessitated replacing AIS buoys they have relied on for years.

Smart Ocean aims to address tracking challenges by providing a legal and effective alternative to AIS buoys. This new technology offers a compliant and efficient solution for fishery tracking needs.

Source: Press Release

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